Localization
It started with an idea to rediscover where we came from and how to reach consumers in a new and unique way. One that would speak to our original consumer while reaching a new and younger audience that is new to the craft world. Analyzing the industry and general market a localization program was created that was used to speak not only to who the brand is but that would capture consumer interest and attention in a unique way in store and online.
Program Touchpoints
Center Piece
First we created a simple yet effective localization logo to bring home that Texas feel and embrace what the company is. A TRUE LOCAL TEXAS BRAND.
Brand Pieces
Point of Sale & Digital Presence
While I focused on the “western” world and hill country roots to launch the localization campaign. I wanted to expand the program in Year 2. Looking at brand history and what Revolver Brewing started as in 2012, there was a clear presence of rock n’ roll and edge to the brand.
Bringing to life “The Boys are Back in Town”. This program was made to be an additive to the localization campaign. Designed to bring nostalgia from our original consumers while revitalizing what we did in 2012 in a fun way to speak to what the brand has grown to.
Crossing over two popular sectors in a fun and unique way to the beer world, the bikers and the cowboys.
