Sponsorship/Alliance Work
Official Partnerships: Contract negotiation, management, execution & activation.
Meagan’s Work
Collegiate Sponsorship
Working with Texas A&M, the University of North Texas and Tarleton State University. Beginning with contract negotiation, package and brand design . Followed by crafting short and long term marketing strategies to launch the brands. Utilizing traditional and digital methods like social media to generate brand awareness to promote sales, and growth for their official craft beers. I was also involved in the on-site activation of the brand and crafting strategy and events to promote the partnerships and ensure a great and memorable time for the fans.
Artists Sponsorship
Working with artists such as Kylie Frey and Lane Smith to target Texas Country fans to try local and authentic craft beer & seltzers. These artists helped us to target our younger legal drinking age consumers and give us an authentic edge over the competition with organic and paid social programming to support the initiative. We also utilized teh artists to help us create memorable events for consumers while promoting the brand in an authentic way.
